Various interesting Case Studies

The following articles contain useful Case Study information.

New Balance South Africa: Outrunning the Opposition - Note
New Balance (NB) international is a serious contender in the global foot-ware and apparels business, claiming to be the 4th biggest in the world. They have grown strongly over the last two decades with revenue increasing by 700% from $210m in 1991 to $1.54bn in 2005. Read Article
New Balance Final teaching note
New Balance is facing cross-roads in their organisational journey; they have experienced much growth in the South African market but have reached a ceiling in their area of focus. In order to achieve more growth, they are contemplating moving away from their Business-to-Business model of operation into a more Business-to-Consumer model. Read Article
New Balance South Africa: Outrunning the Opposition - PDF
Since 2000, manufacturer of high-performance sports footwear and apparel, New Balance SA,
had grown its market share substantially. Now, in 2006, the general manager of New Balance
South Africa, Gary van Rooyen, considered the company’s future direction. In line with
worldwide trends, opposition companies, such as Nike, had started to move into retail by
establishing their own chain of stores.
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Team Barloworld: Building a Global Brand
It was July 2008 and the Tour de France had just finished. Barloworld Ltd, an industrial brand
management company, had sponsored one of the teams that took part – named Team Barloworld. It was a
team that had proven extraordinarily successful in 2007, earning the Barloworld brand significant global
brand awareness and publicity. 
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