Course Materials
The following articles contain useful Course Materials.
| Marketing Plans – How to prepare them: How to use them |
| Target Audience: Middle managers, Marketing managers , team leaders and supervisors responsible for marketing the business. Read More |
| Marketing Your Professional Service Firm |
| Target Audience: Middle managers and supervisors and entrepreneurs who are responsible for marketing what they do in their company. Read More |
| Essentials of Marketing Management |
| Target Audience: Middle managers and supervisors / team leaders responsible for the marketing function in an organisation. Read More |
| Building a Better Board of Directors & Board Leadership |
| Target Audience: Aspirant Directors, Company Directors, (Exec and Non exec) Company Secretary’s and managers responsible for the performance of the Board. Read More |
| African Management Challenges |
| Thoughts on Learning. Arie De Geus, Head, Strategic Planning, Royal Dutch Shell. “Over the long run, the ability to learn faster than your competition may be the only sustainable competitive advantage.” Read Article |
| Building a Better Board of Directors |
| BOARDROOM DILEMMAS. 1. The board must simultaneously be entrepreneurial and drive the business forward while keeping it under prudent control. Read Article |
| COJ CPLD Customer Service Lecture 2 |
| Customer service lecture 2. Understanding customer service and its importance in your organisation Read Article |
| COJ CPLD Customer Service Lecture 3 |
| CMPD customer service lecture 3 - building customer service quality. Read Article |
| Media 24 Management Tools |
| Models for Management Tools & Frameworks. Mark J Peters. With much help from Philip Kotler, Marketing Management, 13th Edition, 2012. Read Article |
| MP Coaching(slides) |
| South African Management Challenges Coaching to improve and develop human capital of the organization. Mark Peters. Read Article |
| MP Corp Govern Seminar 29th Jan 2002 |
| Have South African Director’s challenges changed as a result of the King Commissions 1 and 2? Mark Peters. Read Article |
| Global Business Iscor wbs 2002 02 18 |
| Strategic Management of business risks in an era of globalisation Read Article |
| COJ CPLD Customer Service Lecture 4 |
| CPLD customer service lecture 4 - Communication approaches in customer service Read Article |
| COJ CPLD Customer Service Lecture 5 |
| CPLD customer service lecture 5. Dealing with difficult customers. Read Article |
| COJ CPLD Customer Service Lecture 6 |
| CPLD customer service lecture 6. The importance of service recovery. Read Article |
| Strategy Slides |
| Thoughts on Learning. Arie De Geus, Head, Strategic Planning, Royal Dutch Shell “Over the long run, the ability to learn faster than your competition may be the only sustainable competitive advantage.” Read Article |
| SBSA STRATEGIC MARKETING LEADERSHIP Ver 5 |
| Strategic Marketing Leadership programme at the Global Leadership Centre. Read Article |
| SBSA STRATEGIC MARKETING MJP Ver 5 |
| What is the function of marketing within an organisation? What is that perception of the rest of the organisation? Read Article |
| MINTEK MAP 2010 Lecture 1 |
| Marketing, the marketing concept and B2B marketing. Read Article |
| MINTEK MAP Lecture 2 Consumer and Business Buyer behaviour |
| Consumer and Business Buyer behaviour. Read Article |
| MINTEK MAP Lecture 3 Segmentation |
| Segmentation, Target Marketing and Positioning ( STP). Read Article |
| Mervyn King new SA Act - Mark Peters |
| The new South African companies act and King III – the future. Read Article |
| Strategic Tools |
| Strategic Marketing Tools - Sean Temlett. With much help from Philip Kotler, Marketing Management, 11th Edition, 2003. Read Article |
| SA Leadership Challenges |
| SA Leadership Challenges – The Strategic Role of Management at Coca Cola Canners. Read Article |
| AsiaPac Intercultural Differences Sept 06 |
| Doing business in the Asia Pacific region (An Intercultural view from the Regional Offices of Sasol in Asia Pacific). Read Article |
| EOH - AMP - Strategy 1 |
| EOH Advanced Management Programme - Part 1. Read Article |
| EOH - AMP - Strategy 2 |
| EOH Advanced Management Programme - Part 2. Read Article |
| EOH - AMP - Strategy 5 |
| EOH Advanced Management Programme - Part 3. Read Article |
| EOH - AMP - Strategy 7 |
| EOH Advanced Management Programme - Part 3. Read Article |
| EOH - AMP - Strategy 9 |
| EOH Advanced Management Programme - Part 4. Read Article |